• Moumi Mousumi
• 30 Apr, 2025

Starting April 30th, 2025 Mother Dairy has raised milk prices by Rs 2 per litre across Delhi-NCR and other regions, triggering widespread concern among consumers. From kids to seniors, milk is a daily essential and this hike adds pressure to already strained household budgets. Social media is abuzz with calls to reverse the decision as inflation bites harder.

Details & Context

Inflation continues to haunt Indian households and Mother Dairy’s latest price hike is the newest blow. Effective April 30th, 2025 the dairy giant increased milk prices by up to Rs 2 per litre in Delhi-NCR, Uttar Pradesh, Haryana and Uttarakhand. The decision, attributed to rising production costs due to heatwaves has sparked outrage with X posts under #MilkPriceHike gaining traction. Users like @DelhiConsumer lament the timing, as daily essentials grow costlier.

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Mother Dairy’s spokesperson, cited in web reports, explained that production costs have surged by Rs 4–5 per litre over recent months, driven by extreme heat affecting milk yields. The price adjustment, they claim is unavoidable to sustain operations. Web searches show similar hikes by competitors like Amul in 2024, fuelling public frustration, as noted in X threads by @IndiaPrices. Consumers are urging the government to intervene, with hashtags like #StopPriceHike trending.

The new prices are

·      Bulk Vended Toned Milk: Rs 56 per litre (up from Rs 54).

·      Full-Cream Milk: Rs 69 per litre (up from Rs 68).

·      Cow Milk: Rs 57 per litre (up from Rs 56).

·      Double-Toned Milk: Rs 51 per litre (up from Rs 49).

X posts from users like @DailyShopper highlight the burden on low-income families, with one viral post stating, “Milk is non-negotiable but now it’s a luxury.!” The sentiment echoes historical price hike protests, with web articles recalling 2022’s dairy price surges sparking similar backlash.

Quotes

·      “This hike won’t dent the rich but it’s a big hit for us common folk. Government, please stop this.!” said a shopper, paraphrased from an ANI interview shared on X by @NewsBharat.

·      “Even a small increase feels huge when you’re budgeting daily,” tweeted @NCRResident, reflecting public dismay.

·      “Heatwaves raised our costs by Rs 4–5 per litre. We had no choice,” a Mother Dairy official explained, as cited in a web report shared on X by @DairyUpdates.

Additional Information

The price hike affects millions across Delhi-NCR and northern states where Mother Dairy is a household name. Web data indicates milk consumption is universal, from infants to the elderly, making this increase a universal concern. X posts reveal mixed reactions: some users, like @UrbanMom, accept the hike as inevitable while others, like @BudgetFamily, demand subsidies for essentials. The hashtag #MilkPriceHike has garnered 10K+ mentions on X, with users sharing memes of empty wallets.

Web searches show dairy price hikes are a recurring issue, with Mother Dairy’s last major increase in 2023 raising toned milk by Rs 3. The current Rs 2 hike, though smaller, compounds existing inflation pressures, with vegetable and fuel prices also rising, per X discussions by @IndiaEconomy. Government inaction is a hot topic, with @PolicyWatch urging price controls to protect consumers.

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Impact Analysis

The Rs 2 per litre hike may seem minor but for families consuming 1–2 litres daily, it adds Rs 60–120 to monthly expenses. Low-income households, already stretched by inflation, face the brunt, as milk is non-negotiable for nutrition. Small businesses like tea stalls and sweet shops, reliant on bulk milk, may raise prices, further inflating costs, a concern raised in X posts by @StreetVendor. Economically, the hike could dampen consumer spending, as families cut back on non-essentials to afford milk.

Mother Dairy’s milk price hike is a bitter pill for Indian households, deepening financial strain amid relentless inflation. While production costs justify the increase, the government must explore subsidies or controls to ease the burden. Consumers deserve relief, not added pressure, for a staple like milk.

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